In the traditional Kankuamo dialect, Kúma represents the life force, the essence that reminds us of our unique place in the universe, the infinite energy that connects us to Nature and the Cosmos. The producers behind Kúma brand contribute to the physical and cultural continuity of the indigenous peoples of the Sierra Nevada de Santa Marta, a sacred territory safeguarded by them as the “Heart of the World,” from which this special energy flows, spreading vitality to all mankind.